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30 Years :: 30 Lessons :: Lesson 2

Jul 19, 2022 -

Trent Creative

EIGHT OUT OF TEN NEW BUSINESSES FAIL DON'T HAVE TO FAIL WITHIN 18 MONTHS

According to Forbes, eight out of ten entrepreneurs fail within their first 18 months. This, however, does not have to be the reality. After hiring my first employee, I quickly realized that I had more to learn. I was asked to join the Entrepreneurs Organization (EO) in my early stages of growth, and it was a tremendous source of support and knowledge.

The premise is that it doesn't matter which industry you are in—to avoid the typical pitfalls, as a business owner, you need to...

Welcome to 30 Years in Business from an Accidental Entrepreneur

30 year anniversary

Trent Creative 30 Years

Jun 24, 2022 -

Trent Creative

Many entrepreneurs start their businesses by accident

My story is that I was going to be a potter and sell ceramic vessels for a living, and, yes, they have degrees in that, and I did get one. After I announced my ceramic career plans to my father, he said it's always good to have a fallback skill. With his advice in mind, I got a degree in graphic design, which led to a job at an ad agency. I loved it, and I was hooked. Little did I know that it would lead me to starting my own agency.

In 1992, after leaving the agency, I started a freelance design...

Rebranding the Oldest Functioning Theatre in Oakland County

Apr 28, 2022 -

Trent Creative

The Flagstar Strand Theatre is a beautifully restored historical theatre in the heart of Pontiac and it was experiencing brand confusion. They needed a clear message to go to market. As with theatres and entertainment venues across the nation, their revenue had all but disappeared during the pandemic. It was a perfect time to rebrand.

CHALLENGE:

The most pressing issue was that their nonprofit work (Encore Performing Arts Center), their commercial entertainment side, the Strand Theatre, and Charlene’s Theater Bar led to market confusion. Communication...

The Value of a Solid Brand Strategy

Branding

marketing

entrepreneurs

Jun 26, 2020 -

Trent Creative

Trent Creative Principal Marilyn Trent spoke with Mailbutler about brand strategy, integrating the creative and marketing processes with client interactions, and the secrets to success!

Read the original interview here: https://unpacked.mailbutler.io/2020/06/25/value-of-solid-brand-strategy/.

Hi Marilyn, nice to meet you! It is a pleasure to have the chance to learn more about you. How did your journey as an entrepreneur and business owner start?...

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