Lesson 4: Everyone is a Leader at Trent Creative

Leaders bring their team with them
Understand the value of leadership training and non-stop learning

It is imperative that all people who make up our organization learn good leadership skills. Here at Trent Creative, you can see the effects of being a leader at all levels of engagement with employees, vendors and clients.

What is a true leader?

Years ago, I discovered there was more to leadership than owning a company when I took a workshop based upon John C. Maxwell's book, "Developing the Leader Within." I didn't know that leadership could be learned and it changed my life. This was the first in a series of workshops, symposiums and classes that I took to become a better business leader. Today, there is much more information available about what makes a good leader and leadership skills training  - there should be no excuse for not improving yourself and your team.

Three Leadership Insights:
  1. I was surprised to discover that there was so much more to being a leader than owning a company. I thought I was going to solve my clients' communication problems, provide the best creative possible, hire more people when I needed them and by doing so, my agency would grow. It was not quite like that—you need leadership skills to consult, run a business and empower employees. The good news is, I found out leadership can be learned. The "Finding the Leader Within" workshop that I took opened up my mind to a new way of viewing myself and my relationships—not only at work but at home.
  2. Each one of us is a leader at any given moment throughout our daily lives. Leadership does not stop when the workday ends. Many of us are parents and that is a leadership role we will have for the rest of our lives.
  3. Your company will only grow as much as the owner grows. Ask yourself this. If you are at the top of the mountain and everyone else is at the bottom looking up, are you a leader? You need to bring others with you to the top.

In the creative industry, we are leading our clients on a daily basis. They come to us for decisions on how to present their company on every level; from their graphic image to content, PR and marketing. This is a task that we all take very seriously. We believe in 'designing responsibly' and each decision is methodically analyzed, reviewed and then executed. During the creative process, at any given time, when one of our team members says... "What about this idea, color, campaign slogan, font?" they are leading. If you think about it, from that point of view, it takes the mere 'worker' mentality to the next level of empowerment and creates a new way of looking at themselves, their colleagues and our clients.

As you go about your tasks throughout the day, jot down what you see that you do in leading and what others do. Be objective and make a note of what is effective and what is ineffective. Please let me know what you discover.

Meet the Trent Creative team.