Detroit Historical Society Website
Detroit Historical Society
Develop an online presence with the tactical deliverable of a redesigned website that is intuitive for Society members, supporters, museum visitors and program participants to navigate. The site needed to also be a web destination for educators, researchers and general users interested in regional history. It needed to be easy to maintain internally using a content management system, while at the same time utilizing the latest technology.
Our web team created a new, fully-featured CMS site for the client using Drupal. The site offers a vast array of resources that can be easily accessed through a streamlined user navigation. We worked with several departments within the Detroit Historical Museum to make sure the new site would satisfy the individual needs of each department’s end users. We also implemented an e-commerce shopping cart that had more features and functionality than their previous site.
The new website and marketing materials have been extraordinarily successful. The client has seen increased traffic both online and at both museums. They have also seen an increase in educational tour bookings, memberships, more purchases from their new e-commerce store, and their donation campaign far exceeded their original goals.