Branding Can Make You Money

 
There is a lot of talk about the importance of branding but what exactly is it?

A BRAND lives in the hearts and minds of those who come in contact with it. It is intangible. It is what makes your product or service unique. BRANDING is all of the tangible things that represent your company which includes your logo, website, print and digital marketing materials.

"Your brand is what people say about you when you leave the room." Jeff Bezos

It's what makes you different from your competitors and makes it easy for your customer to choose you because it's clear what you offer that no one else can. How do you begin to clarify the difference that your company provides? Our branding process is Phase I of the Discovery and Immersion in our Amplify & Thrive System and it sets the foundation for all of your marketing efforts.

  1. First, we gather information and conduct a competitive analysis.
  2. Second, we facilitate a brainstorming and discovery session. In this session, we will discover what makes your brand distinct from other brands. It’s whatever separates your products or services from the competition. What makes it stand out as extraordinary or, better yet, more valuable to its customers. It’s not just a promise, however, as any product or service can make a claim, it also must have the compelling evidence that makes that claim credible — its evidence of distinction based upon authenticity and fact.

A strategic brand Identity is a key to the success of any business, organization, or product, especially with today’s competitive challenges.

It begins with the following:

 

  • Validate Desired Brand Perceptions and Compare with Current Brand Perception
  • Personality
  • Character values which inform your company culture
  • Position in the marketplace (reason to buy)
  • Value Proposition (based upon the position—the value that it brings to the customer)
  • Identify Unique Selling Points (3-5) or Key Messaging
  • Brand Promise
  • Brand Essence Statement
  • Your Why

View our branding projects here:

Once your strategic brand is established, it will inform and bring to life your marketing materials content design and could include a new logo, colors, font, graphics, and artwork.

Let's build a powerful brand that communicates your company's essence and makes memorable customer connections. Connect by email or call 248.652.8307 to discuss what keeps you up at night when it comes to branding and marketing.