Insights

Look at what just came to us in the mail! We are thrilled to share that our founder and owner, Marilyn Trent, was recently featured in the Greater Rochester Living magazine for her creativity and engagement in corporate social responsibility. This recognition is a testament to Marilyn's commitment to corporate social responsibility and her dedication to positively impacting the lives of those around her.

THE RISE OF CORPORATE SOCIAL RESPONSIBILITY

Corporate social responsibility (CSR) has become increasingly critical to businesses today. Employers who ignore the importance of CSR risk not only losing out on talented employees but also losing the trust of their customers and community. With the rise of Gen Z, who place a high value on social and environmental issues, CSR has become more critical than ever.

THE IMPORTANCE OF CSR TO MARILYN TRENT

As the fouder of Trent Creative, a branding agency that helps businesses and organizations create and promote their unique identities, Marilyn Trent strongly advocates for CSR. Marilyn's passion for creativity and her commitment to excellence have driven the company's success. Her leadership and vision have been instrumental in the company's success, but her impact extends far beyond her company.

HOW BUSINESS OWNERS CAN IMPLEMENT CSR

Business owners can incorporate CSR into their companies in many ways. The key is to have a passion and integrate it into your business, with the first step being to choose a cause you care about. Once you have identified the cause, the next step is to integrate it into your company culture and operations.

For example, if you care about environmental sustainability, you can start by implementing eco-friendly practices in your business operations. You can also choose to donate a percentage of your profits to environmental organizations. By doing this, you will not only positively impact the environment, but you will also attract customers who share your values.

Ben & Jerry’s is an excellent example of a company that has successfully integrated CSR into its business. In 1988, Ben & Jerry’s was one of the first companies in the world to place a social mission in equal importance to its product and economic missions. Since then, the movement has grown, and now there are unifying principles and criteria to evaluate socially responsible businesses. 

CONCLUSION

In conclusion, incorporating CSR into your business is not only the right thing to do, but it can also positively impact your company's bottom line. By having a passion and integrating it into your business, you can positively impact your community and the world. At Trent Creative, we take our role in promoting corporate social responsibility seriously. We are proud to have a founder and leader like Marilyn Trent who is dedicated to these principles and continues to be a driving force for positive change in our community. 

Read the Greater Rochester Living article below to see how Marilyn Trent’s philosophy of CSR has impacted her community!