NPH International is a nonprofit that had a website that didn't represent them well. They had a high levels success with the work they did with vulnerable children in 9 Latin American countries with 14 support countries. They were experiencing brand confusion and were in need of a new website that would tell their story better. Better storytelling would do a better job of acheiving their goal of targeting individual donors for recurring donations and a secondary audience of larger sponsors. Their current website was unclear of who they served, what services they offered, it was cumbersome and had become a repository for information that was not connected to their mission.
STRATEGY: Trent Creative implemented the Amplify & Thrive 9 step process to create a road map to:
- Define their core purpose, key message points and tell a better story to make visitors connections
- Align their business strategy with the marketing & communications strategy
- Clarify the:
• Unique key message points
• Need for their services
• The successful outcomes that prove that they are the organization that can tackle child poverty
• Why NPH International is the solution
• Nine service countries and the 14 support countries messaging and orgranizational relationship
• NPH International story while guiding people through the site
• And create ongoing NPH International advocates
• Sponsorship and corporate giving opportunitities
RESULTS in just 6 months:
- Increased website traffic
- Increased individual online donations
- Set up recurring donations capability
- Improved communications with site visitors
- Flexibility for the website to expand and grow into Phase II
- Website is being updated and managed by internal staff