Duggan Defines Its Difference
Duggan Manufacturing
Duggan Manufacturing is a 23-year-old company that was in need of rebranding. They provide precision metal fabrication, prototype manufacturing and short-run production to Tier 1 Suppliers and OEMs who need precision-made components delivered on time, every time.
Duggan Manufacturing wanted to increase the effectiveness of their online presence for improved lead generation. They had invested heavily in equipment over the years to service their clients’ needs better and the current website design and layout wasn’t communicating this and did not produce the desired amount of online conversions.
Working closely with the client we implemented the Amplify & Thrive Branding Process to rebrand and reposition Duggan as a leader in the prototyping industry. We compiled data through customer base as well as interviews with key personnel within the company to gain new insight on how to reach their target audience.
Working closely with the client we used data compiled on Duggan’s customer base as well as interviews with key personnel within the company to gain new insight on how to reach their target audience. This information helped guide the design process and led to several significant changes to the website:
- The site’s navigation was overhauled to make it more intuitive for their target demographic.
- New SEO optimized content was added for higher ranking in relevant web search results.
- Information hierarchies were revised to make it easier for visitors to find exactly what they’re looking for on any given page.
- Key information about Duggan’s capabilities and equipment was made more prominent through the incorporation of callout boxes in the body content.
The improved user experience and streamlined layouts resulted in a website that effectively communicated the brand persona Duggan Manufacturing sought to project to potential and returning customers.
There was a dramatic increase in visitors to the website as well as an increased amount of time those visitors spent on the site. The number of leads from form fills also improved.
"Our new website sells them on the company, whether its a customer or a new employee.”