Creating Consistency for an International Non-Profit

NPH International was a nonprofit that was in need of a new website that would target individual donors for recurring donations and a secondary audience of larger sponsors. Their was brand confusion because their current website was unclear, cumbersome and had become a repository for information that was not connected to their mission.

STRATEGY: Trent Creative implemented the Amplify & Thrive 9 step process to create a road map to:

• Define their core purpose, key message points and tell a better story to make visitors connections
• Align their business strategy with the marketing & communications strategy
• Clarify the:
  Key message points
  Need
  The successful outcomes that prove that they are the organization that can tackle child poverty
  Why NPH International is the solution
  Nine service countries and their services
  NPH International story while guiding people through the site
  Create ongoing NPH International advocates