Detroit River Front's Virtual Makeover

Challenge

With its 10-year Anniversary celebration in the works, the Detroit RiverFront Conservancy (DRC) needed a new brand with the final deliverable of a new website that would not only showcase the $300 million worth of completed projects, but also reflect the passion and vision of its staff and stakeholders as they looked to begin a second decade of improvements and transformation.

Solution

We built a completely new and fully customized Drupal-based CMS (Content Management System) website for the DRC with several key features:
    •    A custom back end to keep content management as simple as possible for the admin
    •    A responsive layout that changes based on the screen size on which it is being viewed
    •    Brilliant, high-resolution images that are featured prominently throughout
    •    A homepage with multiple paths of engagement for each user group.
    •    A visually unique, fully interactive map of the entire riverfront that features key landmarks, destinations, and services making it easy to find what you need at a glance