Making videos can be fun and exciting but if you don't define the outcome, your chances of getting your intended results are slim.

I am to sharing a successful and humorous video we created as a case study to show how powerful it can be when your message and intent is well defined. We shot it with an iPhone in 1/2 a day.

CHALLENGE: We ordered ink pens as giveaways and they were defective. The vendor refused to offer a refund.

We Defined Our Outcome: A Full Refund

SOLUTION: We knew our...