Insights

Making videos can be fun and exciting but if you don't define the outcome, your chances of getting your intended results are slim.

I am to sharing a successful and humorous video we created as a case study to show how powerful it can be when your message and intent is well defined. We shot it with an iPhone in 1/2 a day.

CHALLENGE:
We ordered ink pens as giveaways and they were defective. The vendor refused to offer a refund.

We Defined Our Outcome: A Full Refund

SOLUTION:
We knew our audience and concluded that the best way to show how the pens malfunctioned was to make a humorous video to accomplish our goal.

RESULTS:
We received a full refund and were told to give the pens to charity!*

As communication specialists, we know that:

• Over 100 million internet users watch videos online each day and...50% watch business-related videos on YouTube

• 65% visit the marketer’s website after viewing a video
• According to comScore the average user spends 16 minutes and 49 seconds watching online ads and that is a choice
• If you aren't using video for marketing, then you are missing out on a huge opportunity to communicate your message.

Trent Creative builds brands and implements growth strategies for companies from $1 million to $350 million. We do this through strategic branding and positioning, website development, corporate communications, videos, social media, content marketing and print media.

Would you like to chat about your 2016 marketing goals or do you have been thinking about making a video instead? Call Marilyn Trent at 248.652.8307 or email her at [email protected].

*As a courtesy, we changed the name of the company before we made it public.