According to Supplychainbrain.com; In the United States, B2B e-commerce revenue more than doubles that of B2C – with $559 billion annually in sales—and B2B players that fail to embrace online and mobile as leading channels risk losing market share in the short and medium term, and sustainable competitive advantage in the long-term.

That’s just one of the many impressive facts that underline the importance of online marketing and brand management when it comes to helping B2B websites sell more and sell better. Say someone is looking for something you sell and comes...